Urban Decay Introduces ‘Words Hurt IRL’ Campaign in Support of National Stop Cyberbullying Day

The campaign, featuring Netflix’s “Tall Girl” star Ava Michelle, debuts today in conjunction with National Stop Cyberbullying Day.

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By: Lianna Albrizio

Associate Editor

Urban Decay Cosmetics has launched a campaign aimed at fight cyberbullying.   “Words Hurt IRL” is a new campaign debuting with a powerful, call-to-action video starring “Tall Girl” actress Ava Michelle. Debuting today in conjunction with National Stop Cyberbullying Day, “Words Hurt IRL” features a series of videos starring Michelle, a firsthand victim of bullying, both in real life and online. The videos share an impactful synopsis of her personal story and inspire view...

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